Real Estate Marketing Guru

When’s the last time you watered your farm?

Posted on February 25, 2012 by Dianne | 0 Comments

I’m working on a presentation I will be giving to a group of female business owners on Monday about small business marketing and wanted to share a thought about farming. I have THE PERFECT analogy about real estate farming. Hear me out…please. As I contemplate what is most important to discuss when it comes to small business marketing, I keep…

What’s Your Rate On A Thirty Year Fixed

Posted on February 21, 2012 by Dianne | 0 Comments

As a mortgage broker, I was asked this question frequently. I found it amusing that someone thought I could actually answer that question, without some basic information. When you receive that call; the one where the person starts the conversation with; “what is your rate?”, “how much do you charge”, “what are your fees”?…. How do you answer their question?…

Are You Wasting Time On The Wrong Customers

Posted on February 17, 2012 by Dianne | 0 Comments

There’s nothing worse than committing your time and energy on a prospect that doesn’t purchase. Talk about frustrating! Sound familiar? People who buy, buy. People who don’t buy, don’t buy. Sounds simple enough, but what does it really mean? How do you best determine when to cut a prospect loose or when to hang in there, when the sales process…

Why It’s Really Stupid To Send Just Sold Postcards

Posted on February 9, 2012 by Dianne | 0 Comments

There was a home that sold in my neighborhood over the summer and it sold quickly by one of the top real estate agent teams in my area. I know they do a significant amount of business each year. When they listed the house for sale, they sent out coming soon postcards, followed by a now on the market postcard,…

Is your website costing you business

Posted on February 2, 2012 by Dianne | 1 Comments

I had lunch today with one of my good friends in the title business. We discussed so many things related to marketing, websites, blogging, Facebook and anything else related to being a great agent. Smart guy, a good friend and the area VP for one of the largest title companies in the country. There is always a lot of value…

Valentine’s Day Marketing Your Clients Will Love

Posted on February 1, 2012 by Dianne | 1 Comments

If you’ve never heard the term “pop-by”, you’ve likely never attended a Brian Buffini training seminar, and we need to get you up to speed! It’s a great way to market yourself and Valentine’s day is around the corner. The perfect opportunity for a “pop-by”. Let me explain. A “pop-by” is quickly popping by to a see a client or prospect…

What Makes You So Special…

Posted on January 26, 2012 by Dianne | 0 Comments

I bet there are about a thousand different little things that make YOU special, especially to the people who know you, like you and care about you. What does this have to do with real estate marketing…besides EVERYTHING?!!! Your marketing and your branding should highlight whatever it is that makes you so special. Why are you different than the others?…

Brilliant App Proves to Make Selling Homes Easier for Realtors

Posted on January 25, 2012 by Dianne | 0 Comments

It’s been proven time and time again that listings with photos sell better than listings in the MLS without them. A study I saw done by Realogy said six to nine photos was the magic number. I also recently read for homeowners hoping to sell in the winter months, the photos are even more important in getting potential buyers TO…

Why Your Real Estate Marketing Isn’t Working – How To Fix It

Posted on January 24, 2012 by Dianne | 1 Comments

What comes first, the chicken or the egg? Does it at feel the same with your real estate marketing…what comes first, the closed escrows or the marketing? It shouldn’t feel like that, but all too often it does, especially with real estate agents. It should never be a matter of “if” when it comes to your marketing, it should be…

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When’s the last time you watered your farm?

What’s Your Rate On A Thirty Year Fixed

Are You Wasting Time On The Wrong Customers

Why It’s Really Stupid To Send Just Sold Postcards

Is your website costing you business

Valentine’s Day Marketing Your Clients Will Love

Why Your Real Estate Marketing Isn’t Working – How To Fix It

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